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Proactive Prospecting Formula to Get Appointments
Getting Started
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Build a Buyer Persona. Who is your ideal client?
What are personas?
What are negative personas?
How do we use them?
Section 1- The who?
Section 2- The what?
Section 3- The why?
Section 4- The how?
How do we create them?
Get Leads based on Buyer Persona
Capturing leads from networking and people you know
InBound leads from your content
LinkedIn Section 1- Setting search parameters based on persona
LinkedIn Section 2- Using Hunter to get emails
Download bulk lists to HubSpot (or any CRM)
Build email campaign
Build an email template using persona
Set up an automated email campaign/sequence
Add your leads
Analyze and adjust
Deliver Campaign
Gmail canned response
Aweber Campaign
HubSpot sequence
Pros & Cons of HubSpot, Gmail and Aweber
BONUS: Tour of How I Use HubSpot Everyday
Quick overview of HubSpot Sales
Using sales tools
Let's send our first sequence/campaign live!
Analyzing & adjusting off HubSpot's statistics
Set up an automated email campaign/sequence
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